Chinese children's wear market a market analysis. The status quo of China's children's wear market (1) contradictory huge consumer groups and between the limited production capacity. Domestic brand children's clothing market is following another adult branded apparel market nascent market. As the domestic market consumption amazing children, our children under the age of sixteen had more than three hundred million, accounting for about a quarter of the country's total population, and 34% are only children. With the continuous improvement of living standards of the country, people demand for brand children's clothing is also growing, and this will continue a steady increase in consumer objects. According to the China National Commercial Information Center focuses on large-scale retail enterprises nationwide statistics, 2000-2002 at the national key large-scale retail enterprises, Kids sales rise. From a sales point of view, 2001 sales increased 3.8% over 2000, an increase of 26.8 per cent in 2002 compared to 2001, as of October 2003 national key large-scale retail enterprises with total sales of 14,328,000 Korean Viney wear sales, an increase of 8.3%. Overall, children's clothing Autumn Korean Viney, nearly three children's wear market sales on the rise. However, throughout the domestic apparel industry, the proportion of children is very low, only 1%. At present, China has 44 000 garment manufacturers, 10% of the total number of firms in children less than the clothing business, a brand of children's clothing enterprise specialized in the production of less than 200, children's production accounted for only about 6% of the country's total garment. The children are divided into three grades were analyzed and found low-grade market (100 yuan), the majority state-owned and township enterprises accounted for; mid-market (100-200 dollars) by three-funded, state-owned and occupied by a small number of township and village enterprises. The high-end market is mainly funded, imported brands. According to 20 percent of urban children clothing consumption is 400 yuan high-end products, 38% is $ 150 mid-range products, 42% is $ 50 low-end products, the high-end children's clothing consumption accounted for 25% of all spending, the mid-range clothing consumption accounted for 37 percent of all low-grade children accounted for 38% of total spending. The high-end market is almost occupied by foreign brands. In the China National Commercial Information Center focuses on large-scale retail enterprises in market share for the top ten brands, only a break, water baby, little star, good boy for the domestic brands, the other for foreign or joint venture brands. In 2001 the top ten domestic brands have four, market share totaled 11.6% market share of 11.44% Han Viney clothing prices, market coverage was 11.9%. By 2002, the top ten domestic brands only three, market share totaled 6.11% Korea Viney children's clothing, down 5.5 percentage points; market share totaled 7.42%, down 4 percentage points; market coverage totaled 5.24%, a decrease of 6.7 percentage points. Han Han Viney Viney children's wear sales _ _ Han Yue Industrial provided by Han Yue Industrial Co., Ltd., Dongguan City. Yue Industrial Co., Ltd., Dongguan City, South Korea (www.hanweinikids.com/) strong, credible, in Dongguan, Guangdong and other children's clothing industry has accumulated a large number of loyal customers. The company better work attitude and constantly improving innovative ideas will lead Korea Yue Industrial and you hand into the brilliant, for a better future!