Children of poor quality, price levels, based on sampling results of the 1997 National Bureau of Technical Supervision of children 64 manufacturers produce 69 kinds of products showed that the rate of qualified children's products 78.26%. Poor quality products in particular in: no marks, no Chinese identity, logo-free number, sewing clothing products of poor quality Korean Viney, poor physical and chemical properties, such as untidy appearance. Polarization is reflected in the price of more than 30-40 yuan and 200 yuan for children is not difficult to buy. But the price is about 70-100 yuan, fashionable, high cost of children is difficult to buy. This makes the city a stable income working families this huge consumer groups is difficult to be met. According to the Beijing 36 billion shopping Kids Price Survey shows that in 1998 the average price of 85 yuan Kids / piece (set) Korea Viney children, 65% of which 100 yuan / piece (set) of children below the total sales, 100 yuan 5.7% -200 yuan / piece (set) of children 29% of total sales, 200 yuan / piece (set) over total sales of children's clothing. It is not difficult to see the high prices prevailing price of children's clothing trends. Because China's overall economic level is not high, and thus the children of middle and low and demand is still mainly low-grade, low-grade clothing which absolute monopoly. Overseas brand marketing tool varied, focusing on brand image. Overseas brand children's clothing with a powerful propaganda and public relations campaign, the brand embodies a full range of styles, stimulate and induce parents and children, children's desire to purchase Korea Join Viney, the brand culture and marketing strategy combining consumer acceptance. Pay attention to cultural taste. Parents always want to buy unique, show their quality products, which requires children to pay attention in addition to fabrics, exquisite workmanship, comfortable and practical, but also cultural connotations. So for their own consumer groups, in terms of advertising, product display, store layout and services, they have to do is unique and full of taste. Established franchise and franchising sales the main channel. Brand management is the ultimate direction of development of children's clothing. Franchising and franchising are the main form of brand children's clothing sales, in general, set up counters in department stores or open stores in the form of sales. Our children's clothing business if they can learn from others strengths, and make the above points, I believe that the future can be a winner in the battle to. Han Han Viney Viney Kids training _ _ Han Yue Industrial Kids by Han Yue Industrial Co., Ltd., Dongguan City. Yue Industrial Co., Ltd., Dongguan City, South Korea (www.hanweinikids.com/) strong, credible, in Dongguan, Guangdong and other children's clothing industry has accumulated a large number of loyal customers. The company better work attitude and constantly improving innovative ideas will lead Korea Yue Industrial and you hand into the brilliant, for a better future!